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Intelligent Information Sharing

Ted McLaughlan

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Top Stories by Ted McLaughlan

For the purposes of local or regional economic development, Internet exposure of marketing material is incredibly important. However, understanding whether the Internet exposure is actually supporting goals and objectives, and to what degree it's generating useful interaction, isn't easy, and certainly takes more people, time and expertise to work out than this simple blog post describes. But enabling simple visibility of high-level metrics can be very useful, very quickly. The term "Internet exposure" is used here to encompass all types and methods used by persons to interact with marketing content, from seeing display ads or using a mobile app to browsing a website or providing feedback through a related social media channel. At the very highest level, there are several measures of Internet exposure and subsequent interaction that can be reported with easily-acces... (more)

Selling Federal Enterprise Architecture (EA)

"Selling" the discipline of Enterprise Architecture (EA) in the Federal Government (particularly in non-DoD agencies) is difficult, notwithstanding the general availability and use of the Federal Enterprise Architecture Framework (FEAF) for some time now, and the relatively mature use of the reference models in the OMB Capital Planning and Investment (CPIC) cycles. EA in the Federal Government also tends to be a very esoteric and hard to decipher conversation - early apologies to those who agree to continue reading this somewhat lengthy article. Alignment to the FEAF and OMB com... (more)

Information Management and Marketing

While the domain of "Information Management" is well known to extend to both internal and externally-distributed information assets, it's not so obvious that this domain requires a certain degree of Marketing & Communications expertise. Information governance processes that extend outside the corporate boundary are typically for purposes of compliance, protocol, or other business agreement - though in the past few years it's become more and more necessary to apply information governance techniques TO Internet (or Intranet) Marketing efforts, and leverage Internet Marketing techni... (more)

Government Social Media & Cloud Computing

GovIT at Cloud Expo June 23, 2009 - During this morning’s IAC breakfast, discussing “Transparency, Collaboration and Web 2.0”, a panelist made a very interesting point. While the US Federal Government’s use of Internet social media services and cloud-based information-sharing applications is well underway, albeit at the very earliest of stages (mainly due to significant policy, privacy, security and simple “newness” issues), by far one of the major risks lies with accountability. Accountability in collaboration and information-sharing environments is typically achieved to some d... (more)

Enterprise Architecture Key to Avoiding Cloud Computing

GovIT at Cloud Expo Attendance at today's Armed Forces Communications and Electronics Association (AFCEA) Bethesda Chapter Breakfast Series entitled "Federal Cloud Computing Environments – Modernizing IT Systems" was very heavy, as viewed from the Blackstone Technology Group sponsored table. The panel discussion and DC Federal IT community networking conversation revolved around the push to promote and adopt cloud computing as part of the Obama administration’s effort to modernize the government’s information technology systems, and to help reduce the $75 billion annual budget fo... (more)